One of the biggest benefits of social media is that it’s relatively easy to position yourself as an authority figure. Being the go-to guy when people have a problem or question is a great way to get more recommendations, establish yourself as an influential person in a particular industry, and build up your reputation. Becoming… Read More How to position yourself as an authority via social media
Today I’m going to share with you some ways to find great third party content faster and easier. Everyone wants a store of content ready to tweet, create list posts from, get inspiration from, etc. The hard part is sourcing it, collating it, and maintaining the system. Consistency is so important when it comes to… Read More How to streamline your third party content sourcing
If you have a Facebook Page, you’ve probably seen the option to buy more reach so your post is seen by more of your fans (and in some cases, their friends too). As well as causing confusion with non-techy Page owners who think they have to pay for anyone to see their posts, this new… Read More 5 ways to reach more people on Facebook for free
It may seem niche, but beer brands are doing a lot of good work in the world of social media. Even if your industry is a million miles away from beer, there’s still a lot you can learn from the pros. ‘Untappd’ is a kind of Twitter for beer lovers, where users say what and… Read More Best beer social media campaigns