A call to action (CTA) is simply the process of asking or telling a reader to do something. In the blogosphere, it’s not only acceptable to give your readers a CTA, it’s a necessity. Whether you want readers to fill out a form, subscribe to your newsletter, buy your e-book or share your latest post… Read More How to create an outstanding call to action
Whether you’re writing an informational page, a sales email, a social media update, or anything else on the web, a few simple tweaks in the way you construct your sentences and use language can make all the difference. This post provides some essential tips on how you can make your writing more persuasive and guide… Read More The secret to writing great web copy
I’ve been brushing the cobwebs off Media Desk recently, so I thought I’d make a list of what I did for the relaunch, and hopefully give you some insight into relaunching your own blog if and when you need to. Below are my quick and easy steps to relaunch your blog; I should warn you,… Read More Relaunching your blog: a comprehensive guide
If you’re using an ecommerce platform, by the time it comes to customising the order process you’re pretty deflated and tired of the whole thing and so the temptation is to leave it as it stands. After all, it must work for other people, right? The important thing to remember is that your order process… Read More How to optimise checkout for your customers